Search Engine Marketing
SEM combines both paid and unpaid strategies using search engines in your online marketing.
These strategies include:
- Pay Per Click (PPC) or AdWords
- Banner ads
- Sponsored links
- Affiliate sites
- General Search Engine Optimisation (SEO)
Pay per click (PPC), banner ads, sponsored link partners, affiliate site, and online marketing areas offered by search engines and affiliate web sites are paid advertising methods and thus dependant on your budget.
As with any form of advertising the greater your budget the greater your online exposure and the greater likelihood of success.
Non paid marketing is known as search engine optimisation (SEO)
This technique relies on gaining a high ranking within the search engines to increase the numbers of visitors or traffic to your website. There are no major ongoing costs once SEO is implemented.
SEM generally refers to comprehensive search engine strategy where small to medium businesses gain greater exposure by leveraging a combination of paid and non-paid strategies.
At iNet we specialise in SEM and have been assisting our clients with their SEM requirements since 2005. We remain at the forefront of search engine marketing agencies through our continuous process of innovation and improvement.
iNet Business Strategies offer a comprehensive range of SEM programs which can be individually tailored to businesses because we know that the needs of all businesses will differ to some extent.
Let iNet build an SEM strategy in line with your budget and which suits your online business requirements - To find out more, please Click Here to Contact Us Online
TODAY or Call Us on 02 9547 2005!